Hello, I'm Parita!
I am passionate about transforming businesses into brands.
When I'm not brainstorming creative ideas, you can find me doodling on a canvas, experimenting in my kitchen or tutoring marketing students.
"Talent is a pursued interest.
Anything that you’re willing to practice, you can do."
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- Bob Ross
EXPERTISE
CREATIVE STRATEGY
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Audience Research
Campaign Messaging
Marketing Channel Strategy
Campaign Execution
BRANDING & DESIGN
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Brand Audit & Analysis
Brand Development
Brand Messaging
External & Internal Visual Identity
COMMUNICATION & COPY
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Content Research
Long & Short-form Writing
Brand Storytelling
Copywriting
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COLLABORATIONS & PROJECTS
DAIMLER TRUCK FINANCIAL
GURU MEDIA & ENTERTAINMENT
LOCAL SPORTS SEARCH
CALAMUS ESTATE WINERY
EXPERIENCE
APRIL 2019 - AUGUST 2020
Marketing & Communications Intern
MERCEDES-BENZ FINANCIAL SERVICES
At MBFS Canada, I worked with the commercial vehicles segment of the brand, Daimler Truck Financial (DTF). ​ From marketing communications, branding, marketing analytics to program strategies, my role encompassed a variety of responsibilities.
JUNE 2016 - MAY 2017
Content Writer
GURU MEDIA & ENTERTAINMENT LLP
At Guru Media, my job involved ideating concept, copy, and sales collateral for diverse clients and projects. I initiated & piloted the set up of a new video department and produced over 30 videos with a team of 4 for the brand’s various business segments.
FEBRUARY 2016 - MARCH 2016
Social Media Marketing Intern
KAPSO BUSINESS SERVICES
At Kapso, my role involved managing social media platforms and the corporate blog while handling in lead generation and corporate events. I also designed, edited, and managed sales materials.
EDUCATION
2018-2021
Master of Business Administration, Marketing
BROCK UNIVERSITY
Marketing Strategy | Social Media Marketing | Augmented Reality Marketing | Marketing Research | B2B Marketing | Sales Management
2015-2018
Bachelor of Mass Media, Advertising
UNIVERSITY OF MUMBAI
Advertising Design | Copywriting | Brand Building | Agency Management | Media Planning & Buying | Advertising Research | Digital Marketing | Media Studies | Media Pyschology
SKILLS & CERTIFICATIONS
Facebook Business Manager
Google Analytics
Google Search Ads
Adobe Creative Suite
Pitch Design on Power Point
Data Reporting & Analysis on Excel
TESTIMONIALS
Irfan Khan
Video Producer
Parita has been a very innovative content creator. She always extended the brief and added value to her output. She made effort to learn new tech and tools to enhance the project.
Jayshree Punjabi
Creative Strategist
Parita shows deep-rooted leadership and ability to coordinate with team members respectfully... It is important that I add that she left her mark in the history of shaping this young organization, and only helped to enhance the creative portfolio of the team.
Satish Raju
CEO, Guru Media & Entertainment
Writers who write from heart and manage to “cut-off” the unwanted are a rare breed. To be able to grasp this at such an early stage of her career is definitely praiseworthy. A positive personality, a team player and high on commitment surely means that she is a great asset in any organization.