LOCAL SPORTS SEARCH
As part of the Experiential Learning program at Brock University, I had the opportunity to work with Local Sports Search, a Niagara based start-up website that provides league listings of available sports in the area.
For this project, they were looking to increase brand awareness and drive website traffic to build credibility and equity as a growing brand.
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The project included:​
Ad
Copywriting
Digital Ad Design
Keyword Research & Planning
Ad Analysis & Optimization
GOOGLE SEARCH ADS & FACEBOOK VIDEO ADS CAMPAIGN
+100%
new user
acquisition
+67%
session duration on website
6.76%
average click-through-rate
CAMPAIGN
We formulated a low-budget, high impact digital marketing strategy for Local Sports Search that was geared towards driving website traffic and maximizing impressions. With well-researched buyer personas, we were able to create specific ad groups based on their purchase-intents, interests and behaviours to streamline our efforts. This was coupled with compelling video ads and strong copy with clear call-to-actions.
RESULTS
Both campaigns were highly successful with over 9,500 impressions on the Facebook network and 3,000 impressions on the Google network.